Life & Soul
Branding & Identity Design

Life & Soul is a decorations company that uses print techniques to make eco friendly products that are recycled, recyclable and compostable.

Traditionally, decorations are bad for the environment. Balloons once made from dried animal bladders are now made from latex and nasty chemicals – even ones marketed as ‘biodegradable latex’ kill countless animals.

Following a party, the food goes in the bin and the rest gets swept into a black bin bag and eventually ends up in land fill. Life & Soul want to change that.

The identity reflects a hand crafted look and feel where there is a gap in the market for cost effective eco-friendly manufactured decorations that look and feel handmade.

Designed at: ROAR Creativity