Majestic Athletic
Catalogue & Shopfit Design
Majestic Athletic is brand with heritage and quality behind it. We took on the task of telling Europe about a brand dating back to 1976, by emulating that nostalgic and American feel that people know and love.
The project evolved into a catalogue and a number of shopfits throughout Spain & Italy featuring imagery from our SS16 campaign. The wallpaper, embossed with small ripples and tinged with smoke appears to have once sat behind a trophy cabinet of a once great sports star, the parquet which though a repeated Majestic logo echoes an old gymnasium floor found in American high school, and the ribbed aluminium and rounded corners are reminiscent of ‘70s diner’ decor.
Designed at: ROAR Creativity
