Next Kids
Store Concept
When you’re a kid, life is a mini adventure waiting to happen. Through children’s eyes, the mundane is transformed – that bit of long grass edging a suburban park is peppered with moonrock, mountains, rivers and rainforests. A passing bug is a dinosaur, blocking out sunlight with its wings, a pebble is a flint axe, a stick is a sword, daisies make crowns, branches are thrones, puddles are crocodile swamps, a canal is the Amazon and a reservoir the high seas with pirates on every bank.
Get Lost is all about a kid’s knack of losing themselves in absolutely anything. It might be a universal trait but there’s something about our parklife that makes it quintessentially British, like the everyday adventures in Swallows & Amazons, Winnie the Pooh, Enid Blyton – something we all recognise from our childhoods and rediscover with our own kids. So, this idea is for the kids, and the kids their parents used to be. Get Lost brings a dose of nostalgia into the mix – a space to escape and take the edge off modern life.
Designed at: ROAR Creativity
