Schuh SS17
Set Design

As the high street was suffering from a gloomy outlook at this time, we felt that Schuh could counteract this with some crisp vitality by having its campaign shot under pure blue skies contrasted with the angular elegance of an uplifting typographic sculpture. Whilst also complementing this effect by using the muted textures of concrete to allow the colours of the subjects to be pronounced.

This allowed us to create interest in the background, but keep the definition in the foreground to the subjects and product.

The word LEAP gave a nod to the tagline for the campaign, which was “Keep your feet on the ground and your head in the clouds.”

Designed at: ROAR Creativity