Schuh Kids
Set Design
For Schuh’s 2018 Kids campaign, we set to re-present the ever evolving essence of the brand’s character to target a young, free spirited audience by staying urban, fun, colourful and footwear focused.
By looking at the spaces kids spend most of their time; we took inspiration from form and texture, and created surreal, graphically paired back worlds with a feeling of unusual familiarity.
This, combined with using the activities kids spend most of their time doing, allowed us to utilise their natural playfulness to capture these un-posed scenes.
Designed at: ROAR Creativity
